politics

A bit more on the Independent Group’s accounts. Here’s a chart breaking down their expenses by supplier, which really does show how much of a creation of the advertising/marketing/public relations industry they were: Here’s the daily spending on Facebook advertising: And here’s the history of their spending with The & Partnership, by category: You can…

Read More TIG in charts

Everyone wants to share what came up on The Doorstep. I am quite suspicious of doorstep insights; I can’t think of any campaign when I had the kind of synoptic, oversailing insight people tend to claim. The experience isn’t like that. This time out I campaigned in four different constituencies, and instead of a sense…

Read More Everyone’s doing it so why can’t I? Election introspection, 1

So we’re having a moment about John Boyd: The really interesting thing about the Dom Cummings appointment is that we now have someone in charge of No10 who is a devotee of Col. John Boyd, whose central thesis was to confuse your enemy and do the opposite of what they expect (1/4). — Damian McBride…

Read More Round and Round the OODA Loop: Folk Boyd and the Brexiters

While we’re talking fraud, this NYT piece on people who sell YouTube views is fascinating and enlightening. YouTube counts how many people watch videos, puts the number next to them, and uses this to account for advertising money and decide which videos to promote. It’s therefore worthwhile to program a computer to click on your…

Read More The Inversion: or why everything sucks.